What does it mean to “reserve your early bird deal”?

We’re planning to launch the BAM Spatula on Kickstarter in March 2023. When we do, only the first 100 supporters will get access to the exclusive Super Early Bird Deal for 34.90€ (instead of 69.90€). By reserving your deal today for 9.90€, you can lock in this Super Early Bird Deal and make sure you don’t miss out. The 9.90€ reservation fee will of course be deducted from the price, so you’ll only need to pay additional 25€ (total 34.90€ instead of 69.90€)